Mustaaaaaard On The Heinz
Why cultural moments deserve more than limited-edition profits
From the beats to Heinz.
We knew this partnership was coming.
How could it not when award-winning music producer DJ Mustard has had a whirlwind of musical success with grand slam bangers like Kendrick Lamar’s “Not Like Us” and “TV Off.”
These hits led to the partnership in the first place, with the famous lyric which Kendrick screams on the record, “MUSTAAAAAARD.”
Heinz took advantage of an opportunity.
It’s clever. Smart. It’s great for Mustard. It’s good for business.
But two things can be true at the same time.
Keep reading with a 7-day free trial
Subscribe to Until Further Notice to keep reading this post and get 7 days of free access to the full post archives.