Until Further Notice

Until Further Notice

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Until Further Notice
Until Further Notice
Mustaaaaaard On The Heinz

Mustaaaaaard On The Heinz

Why cultural moments deserve more than limited-edition profits

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Jen Frye
Jun 28, 2025
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Until Further Notice
Mustaaaaaard On The Heinz
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The brand's newly appointed Chief Mustard Officer, DJ Mustard

From the beats to Heinz.

We knew this partnership was coming.

How could it not when award-winning music producer DJ Mustard has had a whirlwind of musical success with grand slam bangers like Kendrick Lamar’s “Not Like Us” and “TV Off.”

These hits led to the partnership in the first place, with the famous lyric which Kendrick screams on the record, “MUSTAAAAAARD.”

Heinz took advantage of an opportunity.

It’s clever. Smart. It’s great for Mustard. It’s good for business.

But two things can be true at the same time.

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